Pointe Advisory

In the world of strategic consulting, trust is the primary currency. Pointe Advisory arrived at a crossroads: their industry-leading research and AI-augmented analytics had outpaced their legacy digital footprint. The challenge was to create a brand ecosystem that reflected their evolution into a modern, tech-forward firm without losing the "strategy with soul" that defines their culture. This case study details the transformation of the Pointe Advisory website into a high-performance tool for client acquisition and talent recruitment.

UI/UX | Branding | B2B | SaaS | QA

SERVICES

Visual Strategist
Project Manager
Information Architect

ROLES

1 Marketing Director
1 Lead Designer
1 Designer

TEAM

A laptop on a conference table displaying a website for Pointe Advisory with a focus on capabilities and strategy built on evidence. The screen shows a header, an image of a business meeting, and text sections.
A graphic design presentation slide with a textured blue background and a rocket illustration. The slide contains a mission statement about modernizing a boutique consulting firm's digital presence, along with descriptive text and icons representing location, industry, services, and timeline.
Infographic titled 'Design impact' with three icons and headings: 'Elevation', 'Transition', and 'Positioning'.
A graphic displaying typography and color palette information with the words 'Typography & Colors', showing a sample font letter 'A' and several color swatches with hex codes.
Collection of website wireframes for a business consulting service, showing various layout designs with sections on customer demand, voice of the customer, and analytics, in a grayscale color scheme.
Screenshot of a webpage with a light gray background featuring the title 'Landing Page' in large font, with 'Stage' and 'About' links above, and a paragraph describing an immersive video concept for 'Strategy with Soul' in smaller font.
Open laptop on a gray fabric sofa displaying a website with a mountain landscape background and the text 'Strategy with Soul'.
Webpage titled "Site Pages" with a light blue background, featuring sections labeled "Stage" and "About". The "Site Pages" heading is prominently displayed in bold, larger font.
Illustration of a hand holding a gold trophy cup, with a light blue background and the title 'The Shareholder Win' along with explanatory text about strategic success.