Marketing Graphics

On B2B platforms like LinkedIn, decision-makers are time-poor. Visual frameworks, multi-slide carousels, and data diagrams translate dense case studies, whitepapers, or market data into digestible takeaways that build immediate thought leadership and pipeline confidence.

As a designer, my role was to distill dense technical data into clear narratives. I built component libraries in Figma to allow teams to produce collateral quickly without brand drift. By pairing high-volume informational graphics with user intent data, I targeted and pre-informed key executives before sales outreach even began.