Botani

As of 2025, the global skincare industry generates approximately $174 billion annually, and remains a market saturated with greenwashing and charged visuals.

In this competitive landscape, Botani distinguishes itself through a steadfast commitment to simplicity and integrity. Inspired by the Latin root for "the science of plants," the brand prioritizes high-performance natural ingredients while eliminating synthetic fillers. The challenge was to synthesize Botani’s vegan, cruelty-free heritage into a cohesive branding system. The result is a brand that maintains a sophisticated presence, commanding attention on crowded retail shelves by keeping the focus on its hero botanicals.

Logo | Branding | Packaging | UI/UX | B2C

SERVICES

Art Director
Designer

ROLES

Design layout showing typography examples and a logo. The left side lists fonts, including a title font, a serif font, a sans-serif font, and numerals, with sample text examples. The right side features a logo image with a stylized letter 'G' made of leaves inside a square, and the word 'logo' at the top.
A logo design for 'botani' featuring text and a line drawing of a plant with a globe, accompanied by a color palette of various shades of blue and purple.
Display of various skincare product prototypes from the brand Botani, including cleansers, toners, exfoliators, eye creams, body scrubs, brightening solutions, and retinol creams, arranged with product front and back views.
Image of skincare product packaging and box templates from the brand Botani, including a dark blue box labeled 'Bloom Nightly Retinol' and a smaller blue box labeled 'Buff Microcrystal Body Scrub.'
Screenshot of a beauty and skincare website featuring various Botani products including moisturizers, toners, and serums displayed on a shelf and in a travel bag, with promotional images and descriptions on a light blue background.
Three women showcasing skincare products: one holding a jar of Botani Petal Soft Cream, another applying a facial mask, and the third holding a blue bottle of Botani Buff Brightening Solution.